• Content marketing fundamentals • Developing a content marketing strategy • Content types and formats • Creating and managing a content calendar
• Principles of effective copywriting • Writing for websites and landing pages • Email marketing copywriting • Ad copywriting for different platforms
• Blog post structure and formatting • SEO for blog posts • Storytelling in content marketing • Repurposing content across platforms
• Understand the principles of content marketing and strategy development • Master copywriting techniques for various digital platforms • Develop skills in creating engaging long-form content