• Google Ads account structure • Campaign types and settings • Keyword targeting and match types • Ad creation and optimization
• Conversion tracking and optimization • Remarketing campaigns • Shopping campaigns • Advanced bidding strategies
• Introduction to the Google Display Network • Banner ad design principles • Targeting options for display ads • Programmatic advertising basics
• Gain proficiency in creating and managing Google Ads campaigns • Master advanced PPC techniques and optimization strategies • Understand the principles of display advertising and programmatic buying