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Marctech Amplify

The Marctech Amplify

Our 3-month intensive course covers all aspects of digital marketing, from SEO and social media to web development and business skills. Through a blend of theory, practical assignments, and real-world projects, you'll gain comprehensive knowledge and hands-on experience in the digital marketing landscape.

Stay ahead with our blend of creative innovation and analytical rigor

Work on live projects that challenge both your creative and analytical skills

Get hands-on experience with the latest in design and data analytics software

Join a community of professionals who excel in both creativity and data analysis

Access lifetime learning resources to keep your skills pixel-perfect and data-sharp

What They'll Learn

Website Development

HTML, CSS, and basic JavaScript
Building responsive websites
Integrating marketing tools into websites

Social Media Management

Social media platform strategies Creating engaging content for social channels
Social media analytics and reporting

Business Development

Market research and analysis
Sales funnel optimization
Client relationship management

Graphic Design

Design principles and color theory Using industry-standard design software
Creating visuals for various digital marketing purposes

Pay Per Click

Setting up and managing PPC campaigns
Ad copywriting and targeting strategies
Budget management and ROI optimization

Performance Marketing

Understanding key performance indicators (KPIs)
Conversion rate optimization techniques
A/B testing and data-driven decision making

Search Engine Optimization

Fundamentals of search engine optimization
On-page and off-page SEO techniques
Keyword research and analysis

Content Writing

Crafting compelling copy for different platforms
SEO-friendly content creation
Content strategy and editorial planning

Soft and Communication Skills

Effective presentation techniques
Client communication strategies
Time management and productivity

Skills They'll Gain

  •  Digital marketing strategy development
  • Data analysis and interpretation
  • Creative problem-solving
  • Technical proficiency in various marketing tools
  • Project management
  • Client communication
  • Adaptability to evolving digital trends
  • Technical SEO and website optimization
  • Effective communication and presentation
  • Business acumen and client relations
  •  Social media management
    Basic web development and design
Project Done
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Course Outcomes

  • Develop a comprehensive digital marketing skill set
  • Create and manage multi-channel marketing campaigns
  •  Analyze and optimize marketing performance
  •  Build a professional portfolio of real-world projects
  •  Gain industry-recognized certification
  • Prepare for entry-level digital marketing positions

Courses and Modules

  • Module 1: Digital Marketing Foundations
  • Module 2: Search Engine Optimization
  • Module 3: Social Media Marketing
  • Module 4: Graphic Design for Digital Marketing
  • Module 5: Performance Marketing and Analytics
  • Module 6: Pay Per Click Advertising
  • Module 7: Content Strategy and Creation
  • Module 8: Web Development Basics
  • Module 9: Business Development in Digital Marketing 
  • Module 10: Integrated Digital Marketing Campaigns
    Module 11: Professional Skills for Digital Marketers
  • Module 12: Career Preparation and Final Project

Your Learning Journey

Concept Mastery

Dive deep into digital marketing principles through expert-led lessons and comprehensive study materials.

Knowledge Assessment

Reinforce your learning with regular quizzes and assignments to gauge your progress.

Practical Application

Apply your skills to real-world scenarios through hands-on projects and simulations.

Personalized Support

Get one-on-one guidance from industry experts to clarify doubts and enhance understanding.

Final Evaluation

Showcase your expertise through a comprehensive exam covering all course modules.

Professional Certification

Earn a recognized certificate validating your digital marketing proficiency.

MarcTech Certified

Earn your industry-recognized certification and showcase your digital marketing expertise to potential employers.

 

Quick Syllabus Overview

Week 1-4
Digital Marketing Foundations and SEO

* Introduction to digital marketing     ecosystem
* SEO fundamentals and techniques
* Keyword research and on-page optimization

Week 5-8
Social Media Marketing and Graphic Design

* Social media platform strategies
* Content creation for social media
* Design principles and tools for digital marketing

Week 9-12
Performance Marketing and PPC

* Understanding performance metrics
* PPC campaign setup and management
* A/B testing and optimization techniques

Week 13-16
Content Writing and Web Development Basics

* SEO-friendly content creation
* Content strategy development
* HTML, CSS, and CMS basics

Week 17-20
Business Development and Integrated Campaigns

* Market research and analysis
* Creating and managing integrated marketing campaigns
* Client relationship management

Week 21-24
Analytics, Soft Skills, and Career Preparation

* Data analysis and reporting
* Communication and presentation skills
* Final project and portfolio development

Career Prospects

  • Digital Marketing Specialist
  • SEO Analyst
  • Social Media Manager
  • Content Marketer
  • PPC Specialist
  • Web Analytics Expert
  • Marketing Coordinator
  • Freelance Digital Consultant
  • Digital Brand Manager

 

  • Digital Marketing Specialist
  • SEO Analyst
  • Social Media Manager
  • Content Marketer
  • PPC Specialist
  • Web Analytics Expert
  • Marketing Coordinator
  • Freelance Digital Consultant
  • Curriculum designed by industry experts
  • Hands-on training with real-world projects
  • Up-to-date content reflecting current industry trends
  • Partnerships with leading digital marketing agencies
  • Success stories from past students
  • Industry-recognized certification

Credibility

  • Curriculum designed by industry experts
  • Hands-on training with real-world projects
  • Up-to-date content reflecting current industry trends
  • Partnerships with leading digital marketing agencies
  • Success stories from past students
  • Industry-recognized certification

Immediate Placements and Internship Trainings

Internship Opportunity

3-month paid internship with partner companies upon course completion
Hands-on experience in real digital marketing environments
Mentorship from industry professionals

Job Placement Assistance

Resume and portfolio building workshops
Interview preparation sessions
Access to exclusive job boards and employer networks

Industry Partnerships

Collaborations with local and national digital marketing agencies
Guest lectures from industry leaders
Potential for direct hiring from partner companies

Career Counseling

One-on-one sessions with career advisors
Guidance on choosing specializations within digital marketing
Long-term career planning support

Networking Opportunities

Regular industry meetups and events
Alumni network access
Online community for continuous learning and job sharing

FAQ'S

This course is for aspiring digital marketers, marketing professionals, and business owners looking to enhance their digital marketing skills.

Basic computer skills and internet proficiency. No prior digital marketing experience required.

We recommend 6-8 hours per week for optimal learning and practical application of digital marketing concepts.

Yes, you'll receive a MarTech Digital Marketing certification upon successful completion of all modules.

We offer career guidance, portfolio development assistance, and connections to our industry network, but don't guarantee job placement.

A computer with reliable internet access. We provide access to necessary digital marketing tools as part of the course.

The course combines self-paced learning with weekly live workshops and Q&A sessions led by industry experts.

This course is for aspiring digital marketers, marketing professionals, and business owners looking to enhance their digital marketing skills.

Basic computer skills and internet proficiency. No prior digital marketing experience required.

We recommend 6-8 hours per week for optimal learning and practical application of digital marketing concepts.

Yes, you'll receive a MarTech Digital Marketing certification upon successful completion of all modules.

A computer with reliable internet access. We provide access to necessary digital marketing tools as part of the course.

The course combines self-paced learning with weekly live workshops and Q&A sessions led by industry experts.