• HTML, CSS, and basic JavaScript • Building responsive websites • Integrating marketing tools into websites
• Social media platform strategies • Creating engaging content for social channels • Social media analytics and reporting
• Effective presentation techniques
• Client communication strategies
• Time management and productivity.
• Design principles and color theory • Using industry-standard design software • Creating visuals for various digital marketing purposes
• Market research and analysis • Sales funnel optimization • Client relationship management
• Fundamentals of search engine optimization • On-page and off-page SEO techniques • Keyword research and analysis
• Setting up and managing PPC campaigns • Ad copywriting and targeting strategies • Budget management and ROI optimization
• Understanding key performance indicators (KPIs) • Conversion rate optimization techniques • A/B testing and data-driven decision making
• Crafting compelling copy for different platforms • SEO-friendly content creation • Content strategy and editorial planning
Dive deep into digital marketing principles through expert-led lessons and comprehensive study materials.
Reinforce your learning with regular quizzes and assignments to gauge your progress.
Apply your skills to real-world scenarios through hands-on projects and simulations.
Get one-on-one guidance from industry experts to clarify doubts and enhance understanding.
Showcase your expertise through a comprehensive exam covering all course modules.
Earn your industry-recognized certification and showcase your digital marketing expertise to potential employers.
* Introduction to digital marketing ecosystem
* SEO fundamentals and techniques
* Keyword research and on-page optimization
* Social media platform strategies
* Content creation for social media
* Design principles and tools for digital marketing
* Understanding performance metrics
* PPC campaign setup and management
* A/B testing and optimization techniques
* SEO-friendly content creation
* Content strategy development
* HTML, CSS, and CMS basics
* Market research and analysis
* Creating and managing integrated marketing campaigns
* Client relationship management
* Data analysis and reporting
* Communication and presentation skills
* Final project and portfolio development
* 3-month paid internship with partner companies upon course completion
* Hands-on experience in real digital marketing environments
* Mentorship from industry professionals
* One-on-one sessions with career advisors
* Guidance on choosing specializations within digital marketing
* Long-term career planning support
* Resume and portfolio building workshops
* Interview preparation sessions
* Access to exclusive job boards and employer networks
* Collaborations with local and national digital marketing agencies
* Guest lectures from industry leaders
* Potential for direct hiring from partner companies
* Regular industry meetups and events
* Alumni network access
* Online community for continuous learning and job sharing
