• HTML and CSS basics • Introduction to responsive web design • Basic integration of marketing tools into websites
• Fundamental social media platform strategies • Creating basic content for social channels • Introduction to social media analytics
• Basic presentation techniques • Fundamental client communication strategies • Introduction to time management and productivity
• Basic design principles and colour theory. • Introduction to industry-standard design software • Creating simple visuals for digital marketing
• Basic market research techniques • Introduction to sales funnel optimization • Fundamentals of client relationship management
• Core principles of search engine optimization • Essential on-page and off-page SEO techniques • Basic keyword research and analysis
Get acquainted with digital marketing principles through expert-led lessons and focused study materials.
Reinforce your learning with daily quizzes and assignments to track your progress.
Apply your skills to real-world scenarios through focused hands-on projects.
Get guidance from industry experts to clarify doubts and enhance understanding.
Showcase your expertise through a comprehensive exam covering all course modules.
- Introduction to digital marketing ecosystem - SEO fundamentals and essential techniques - Basic keyword research and on-page optimization
- Key social media platform strategies - Efficient content creation for social media - Core design principles and tools for digital marketing
- Understanding critical performance metrics - PPC campaign setup and basic management - Introduction to A/B testing and optimization
- SEO-friendly content creation essentials - Basic content strategy development - HTML and CSS basics
- Rapid market research techniques - Client relationship management essentials - Creating integrated marketing campaign outlines
- Essential data analysis and reporting - Key communication and presentation skills - Condensed final project and portfolio development
