Stay ahead with our blend of creative innovation and analytical rigor
Work on live projects that challenge both your creative and analytical skills
Get hands-on experience with the latest in design and data analytics software
Join a community of professionals who excel in both creativity and data analysis
Access lifetime learning resources to keep your skills pixel-perfect and data-sharp
• Advanced HTML, CSS, and JavaScript. • Building complex responsive websites and web applications. • Integrating advanced marketing tools and analytics into websites
• Advanced social media platform strategies and paid advertising. • Creating and managing comprehensive social media campaigns. • Advanced social media analytics, reporting, and ROI measurement.
• Advanced presentation and public speaking techniques. • Strategic client communication and negotiation strategies. • Advanced project management and team leadership skills.
• Advanced design principles, color theory, and branding. • Mastery of industry-standard design software. • Creating complex visuals and multimedia content for various digital marketing purposes.
• Comprehensive market research and competitor analysis. • Advanced sales funnel optimization and CRM integration. • Strategic client relationship management and retention techniques.
• Advanced search engine optimization techniques. • Technical SEO and site structure optimization. • In-depth keyword research, analysis, and content gap identification
The One-Stop Learning Platform For Your Career
Get acquainted with digital marketing principles through expert-led lessons and focused study materials.
Reinforce your learning with daily quizzes and assignments to track your progress.
Apply your skills to real-world scenarios through focused hands-on projects.
Get guidance from industry experts to clarify doubts and enhance understanding.
Showcase your expertise through a comprehensive exam covering all course modules.
• The digital marketing landscape • Key digital marketing channels • The marketing funnel in the digital age • Introduction to digital marketing strategy
• SWOT analysis for digital marketing • Defining target audiences and creating buyer personas • Setting SMART marketing objectives • Creating a digital marketing plan
• Introduction to Google Analytics • Key performance indicators (KPIs) in digital marketing • Basic data interpretation and reporting
• Understand the fundamental concepts of digital marketing • Develop the ability to create a basic digital marketing strategy • Gain familiarity with essential analytics tools and metrics
• How search engines work • On-page SEO techniques (meta tags, header tags, URL structure) • Off-page SEO strategies (link building, social signals) • Local SEO basics
• Keyword research tools and techniques • Long-tail keywords and search intent • Content optimization for search engines • Creating SEO-friendly content
• Site structure and navigation • Mobile optimization and responsive design • Page speed optimization • Structured data and rich snippets
• Master the principles of on-page and off-page SEO • Develop proficiency in keyword research and content optimization • Understand technical SEO concepts and their implementation
• Google Ads account structure • Campaign types and settings • Keyword targeting and match types • Ad creation and optimization
• Conversion tracking and optimization • Remarketing campaigns • Shopping campaigns • Advanced bidding strategies
• Introduction to the Google Display Network • Banner ad design principles • Targeting options for display ads • Programmatic advertising basics
• Gain proficiency in creating and managing Google Ads campaigns • Master advanced PPC techniques and optimization strategies • Understand the principles of display advertising and programmatic buying
• Overview of major social media platforms • Developing a social media marketing strategy • Content planning and calendar creation • Social media best practices for businesses
• Visual content creation (images, infographics) • Video content for social media • Writing effective social media copy • Tools for social media content creation and management
• Facebook Ads Manager • Instagram advertising • Twitter advertising • LinkedIn advertising for B2B
• Develop a comprehensive understanding of social media marketing • Master content creation techniques for various social platforms • Gain proficiency in social media advertising
• Content marketing fundamentals • Developing a content marketing strategy • Content types and formats • Creating and managing a content calendar
• Principles of effective copywriting • Writing for websites and landing pages • Email marketing copywriting • Ad copywriting for different platforms
• Blog post structure and formatting • SEO for blog posts • Storytelling in content marketing • Repurposing content across platforms
• Understand the principles of content marketing and strategy development • Master copywriting techniques for various digital platforms • Develop skills in creating engaging long-form content
• Improved Clarity: Ability to convey your ideas and messages more clearly and effectively. • Active Listening: Better understanding of others’ perspectives and responses, leading to more productive conversations.
• Better Collaboration: More effective teamwork and cooperation with colleagues and clients. • Increased Empathy: Enhanced ability to connect with and understand others’ emotions and viewpoints.
• Self-Awareness: Improved understanding of your own emotions and their impact on your behavior. • Self-Regulation: Greater control over your reactions and emotions, leading to more balanced interactions.
• Effective Leadership: Development of skills to lead and motivate teams more effectively. • Persuasive Abilities: Increased capability to influence and negotiate successfully.
- 3-month paid internship with partner companies in leadership roles (Performance Based) - Hands-on experience managing real digital marketing projects - Mentorship from senior industry professionals
- Advanced resume and portfolio building workshops - Interview preparation for senior-level positions - Access to exclusive job boards and executive employer networks
- Advanced resume and portfolio building workshops - Interview preparation for senior-level positions - Access to exclusive job boards and executive employer networks
- Collaborations with global digital marketing agencies and tech companies. - Guest lectures and workshops from industry leaders and innovators. - Potential for direct hiring into management positions with partner companies.
- Access to exclusive industry conferences and events. - Senior-level alumni network access. - Online community for continuous learning, job sharing, and industry discussions.
This course is for aspiring digital marketers, marketing professionals, and business owners looking to enhance their digital marketing skills.
Basic computer skills and internet proficiency. No prior digital marketing experience required.
We recommend 6-8 hours per week for optimal learning and practical application of digital marketing concepts.
Yes, you'll receive a MarcTech Digital Marketing certification upon successful completion of all modules.
We offer career guidance, portfolio development assistance, and connections to our industry network, but don't guarantee job placement.
A computer with reliable internet access. We provide access to necessary digital marketing tools as part of the course.
The course combines self-paced learning with weekly live workshops and Q&A sessions led by industry experts.
