Digital Marketing Foundations

Week 1-2:
Introduction to Digital Marketing

• The digital marketing landscape
• Key digital marketing channels
• The marketing funnel in the digital    age
• Introduction to digital marketing    strategy

Week 3-4:
Marketing Strategy and Planning

• SWOT analysis for digital marketing
• Defining target audiences and creating    buyer personas
• Setting SMART marketing objectives
• Creating a digital marketing plan

Week 5:
Analytics Basics

• Introduction to Google Analytics
• Key performance indicators (KPIs) in    digital marketing
• Basic data interpretation and reporting

Learning Objectives:

• Understand the fundamental concepts    of digital marketing
• Develop the ability to create a basic    digital marketing strategy
• Gain familiarity with essential analytics    tools and metrics