• How search engines work
• On-page SEO techniques (meta tags, header tags, URL structure)
• Off-page SEO strategies (link building, social signals)
• Local SEO basics
Week 8-9: Keyword Research and Content Optimization
• Keyword research tools and techniques
• Long-tail keywords and search intent
• Content optimization for search engines
• Creating SEO-friendly content
Week 10: Technical SEO
• Site structure and navigation
• Mobile optimization and responsive design
• Page speed optimization
• Structured data and rich snippets
Learning Objectives:
• Master the principles of on-page and off-page SEO
• Develop proficiency in keyword research and content optimization
• Understand technical SEO concepts and their implementation