Search Engine Optimization (SEO)

Week 6-7:
SEO Fundamentals

• How search engines work
• On-page SEO techniques (meta tags,    header tags, URL structure)
• Off-page SEO strategies (link building,    social signals)
• Local SEO basics

Week 8-9:
Keyword Research and Content Optimization

• Keyword research tools and techniques
• Long-tail keywords and search intent
• Content optimization for search    engines
• Creating SEO-friendly content

Week 10:
Technical SEO

• Site structure and navigation
• Mobile optimization and responsive    design
• Page speed optimization
• Structured data and rich snippets

Learning Objectives:

• Master the principles of on-page and    off-page SEO
• Develop proficiency in keyword    research and content optimization
• Understand technical SEO concepts    and their implementation