• How search engines work • On-page SEO techniques (meta tags, header tags, URL structure) • Off-page SEO strategies (link building, social signals) • Local SEO basics
• Keyword research tools and techniques • Long-tail keywords and search intent • Content optimization for search engines • Creating SEO-friendly content
• Site structure and navigation • Mobile optimization and responsive design • Page speed optimization • Structured data and rich snippets
• Master the principles of on-page and off-page SEO • Develop proficiency in keyword research and content optimization • Understand technical SEO concepts and their implementation