Social Media Marketing

Week 11-12:
Social Media Platforms and Strategy

• Overview of major social media    platforms
• Developing a social media marketing    strategy
• Content planning and calendar creation
• Social media best practices for    businesses

Week 13-14:
Content Creation for Social Media

• Visual content creation (images,    infographics)
• Video content for social media
• Writing effective social media copy
• Tools for social media content creation    and management

Week 15:
Social Media Advertising

• Facebook Ads Manager
• Instagram advertising
• Twitter advertising
• LinkedIn advertising for B2B

Learning Objectives:

• Develop a comprehensive    understanding of social media    marketing
• Master content creation techniques for    various social platforms
• Gain proficiency in social media    advertising